Pain and Pleasure!


All human behavior is merely an attempt to gain pleasure and  avoid pain. More specifically, to meet (and avoid loosing) Survival Needs.

My Friend: Eula M. Guest


Chess of Checkers


What tools are you applying and how will you implement or plan to realize those new strategies in 2014?


What part of the set are you on the chessboard?  Are you the King or Queen?  Can your business run without you?  Or does it come to a complete stop if you are not able to run it?  What strategies have you put in place to have your business continue when you are not available?    Are you the Rook?  Are you safeguarding the business without making the important decisions?  You have a small percentage not the controlling percentage of your business; you’re there to lend support and to keep the business running when the King and Queen are not available.   The bishops are limited in what roles they play in the business.  They may be more of a managerial role but have to go to the King and Queen for approval before moving ahead.  The knight  is limited and boxed into what moves are made.

Unlike the bishop, they just can’t move in business. They may be the lower executive. They have a supervisor that they answer to before making any moves.  Last but not least, the Pawn.   You are the one who comes up with all the brilliant ideas, concepts, and marketing strategies but don’t have any real defining role in ownership in the company.  You love the business and love helping but are not being acknowledged for your contribution to the business.  What piece are you and have you taken the time to define what roles you place in your business?


You are not playing chess at all; you are playing checkers. No real strategy at all, no definition of who plays what role in the business. You have partners and investors but two people are playing on a board.  One of you is the Queen and making most of the decisions.  Going into 2014 how are you going to define the roles of the partners? Will you continue to play chess or checkers in the strategy of running your business?

Techniques you can use now for 2014

  • Have a partners meeting in a relaxed atmosphere where you all can discuss your roles.  Have you all defined your roles in the last 12 months? Are you all happy with your roles?
  • This is the time to find out if people want to do more or do less in the running of the company.  Never assume people are completely happy with their roles.
  • This is the time of year when you may want to make more defined distinctive roles in the company depending on the industry. If this is not a good time for partners to have this discussion, then you all need to agree to have a meeting after the holidays if this is the busy time of year for your industry and your business.
  • Have a meeting agenda, and all the partners should have an equal say on the points to discuss at this meeting.  Remember it should be in a relaxed space and no one should schedule any appointments for after that meeting to give time to iron things out without feeling rushed.
  • Turn off all devices. No one should be reading text, answering e-mails, or taking telephone calls. This should be a frank, open meeting.  No interruptions, and have some food and wine to break the ice when covering some important points.
  • The strategy should be to make the business better and to not point fingers and playing the blame game. Leave all those issue out the door.  Keep in mind that you all started the business for a reason, so keep that in mind while having this meeting.


A Message From Kim


Tenacity of the human spirit will push you through to your best life!


Inspirational Woman Of The Day: Natalia Vodianova


Natalia Vodianova: Russian supermodel Natalia Vodianova is more than just a pretty face: she’s the founder of the Naked Heart Foundation, which strives to provide a safe and inspiring environment for every child living in urban Russia. “Before I left Russia in 1999, I was living in a very poor factory town with my family and friends, and nothing was ever going to change,” said Vodianova. “We all have our own purpose in life and I feel very strongly that I have a bigger purpose than giving to just my immediate family and friends.”

Read More:

Inspirational Girl Of The Day: Malala Yousafzai


Peace activist Malala Yousafzai was 14 years old when she was shot in the head in an assassination attempt in the Swat Valley of Pakistan. Yousafzai became known as an advocate for girls’ schools in 2009, when she wrote for the BBC about life in her hometown under the rule of conservative militants in the Taliban. The Pakistani army launched military operations to drive out the Taliban in 2009, and a documentary film helped Yousafzai became internationally famous as a chronicler of the chaos. She was nominated in 2011 for the International Children’s Peace Prize, and that same year won Pakistan’s first National Youth Peace Prize (now called the National Malala Peace Prize). While on a bus from school on 9 October 2012, Yousafzai and three other girls were wounded by two gunmen. The Taliban claimed credit for the shooting and vowed to kill Yousafzai for encouraging western ideas, specifically the education of women. Malala Yousafzai was seriously wounded in the head and neck and airlifted to a British hospital for safety reasons and for specialized treatment.

Read more: Malala Yousafzai Biography (Activist/Student) |

My Friend: Eula M Guest


Your Networking Presences

What kind of networker are you? Have you taken the time to assess your networking presences? Have you evaluated your networking style? Do you have a networking style or are you just trying to make connections to make money? Before you go to that next networking event, business conference or business expo. Ask yourself why are you going? Should you be going? What are your expectations for attending this event?

As a business owner for nine years now, it takes a lot for my partner and I to attend an event. We do attend our partnership events, our sponsorship events, our colleagues events and people who have support us over the last nine years, those events are very important to our building and keeping relationships. We also attend our target market events to meet people who we can establish new relationships and build our brand. Here are some examples of Networkers. Which category do you fall in?


  • The Happy Networker: A person (s) who is planning, started or trying to get into a specific industry.
  • The Serial Networker: In business three years or less going to all kinds of events passing out business cards.
  • The Target Market Networker: A person who knows who their target market is and attends these kinds of events to maximize their networking experience usually in business over five years
  • The Strategic Networker: They sit back and watch the room, wait for the 30 second pitch then go straight to those people who they can connect with at these events or they watch to see who is posed and how they are acting before they approach them.
  • The Seasoned Networker: They will only attend these events when they know who is in the room, they are trying to connect to those big wigs usually the CEO of large corporations, industry leaders, media experts (i.e. newspaper and magazine executives etc.) and they are there for that and only to make that one connection and they are out. They have been there done that and they are on a mission.


Now that you see the categories, where do you fall in? Now you are at the event, you have on the perfect business attire, suit, tie, you have your hair, nails everything is working, and then you hand out your business cards. This is where people fall short. Why are some business owners afraid to use the whole card? Why are the fonts so small you need bifocals or a magnifying glass to read the card? Why is your e-mail address so tiny? Are you trying to hide the fact that you are a business owner? Are you not confident in your business? Why did you put all that time into getting dress to hand out a business card that no one can read? NO matter what kind of networker you are, you have to make sure that your business card expresses what you do; the fonts are large enough for people to read. The business cards after introductions is your make or break it, take the time to review your business cards and ask yourself, if I didn’t know this person would I understand what they do? Can I read the card, does the card make sense? You don’t have to spend a fortune to get good business cards, I’ve seen some great looking cards, pretty colors, and logo but if you ask me what they do, I couldn’t tell you, it is not on the card. Remember if you go to many events per month by the time you get to putting these e-mails on your data base list, event with notes on the cards, will you remember what they did if it is not on their card? Remember the business cards is an introduction to that person you want to connect to. Make it as easy for them to want to contact you again and also for them to want to refer you to one of their connections. Last but not least remember the golden rule “Jack of All Trades Master of None” At each event you should be focused on one area of what you do, DO NOT hand out multiply business cards at an event. Don’t tell people at an event, I have several businesses at an introduction, tailor that one business at that one event. Build your brand in one industry until you are well known in that industry.

Ms. Guest is Chief Operating Officer at Griot’s Roll Film Production & Services Inc. She is the social media expert at Griot’s Roll Film Production & Services Inc. For interviews, panel discussions, speaking engagements, workshops contact Griot’s Roll at (212) 281-2286 or for more details and workshop titles.


Inspirational Woman Of The Day: Oprah Winfrey


Born Oprah Gail Winfrey in Kosciusko, Mississippi, United States. Orpah was born to mother, former maid Vernita Lee, and father, war veteran Vermon Winfrey. Oprah Gail Winfrey was the richest African American of the 20th century, however Orpah Gail Winfrey wasn’t born into a rich, or even middle class family. Orpah Gail Winfrey was born in an economically troubled neighborhood and raised by a single-teenaged mother in the city of Milwaukee. Orpah, named after a biblical character, had a name no one could pronounce, so her family and friends starting calling her Oprah. Shortly after Oprah’s birth, Vernita Lee left her daughter and traveled north. Oprah was then raised by her grandmother,Hatti Mae Lee. Oprah while being raised by her grandmother lived in terrible conditions. Oprah’s only friends were farm animals,however even at that age Oprah had a very imaginative mind. Oprah would frequently give the animals dramatic parts and included them in games. This was perhaps where she had gotten the craze for acting, and would soon be seen in legendary masterpieces such as The Color Purple. Oprah because of her grandmother’s values, had religion and God instilled in herself at a very young age. Oprah because of her grandmother knew how to read,and write before the age of three. Oprah during church would recite poems,and verses from the bible. Soon the church, and the entire neighborhood knew she had a gift and was nicknamed,”The Little Speaker”. This would soon prompt her to become a woman with a strong perspective, which millions across the world would want to have insight on. This prepared her for The Oprah Winfrey Show.

Due to her ability to read and write before the age of three, when enrolled in school she was often promoted several grades ahead of her age. Oprah at the age of six went to live with her mother, Vernita Lee. Vernita worked as a maid, so Oprah was often left alone at home with her cousins. Oprah due to her busy mother was paid little attention to at home, this is what prompted Oprah to started misbehaving and talking back to her mother. Vernita Lee then decided it was best Oprah live with her father in Nashville Tennessee. Oprah while living in Tennessee, found out her mother was pregnant and her mother requested for her to come back to Milwaukee to live with her mother and half-sister. When Oprah was nine she was raped by her nineteen year old cousin who was baby sitting her. This wouldn’t be the only time she was sexually abused she would then be sexually abused by her cousin, a family friend,her mother’s boyfriend, and her uncle during her stay in Milwaukee. Toward all these incidents, she never told a soul because the predators swore her to silence. At the age of thirteen Oprah ran away from home, this was due to her years of abuse and at the age of fourteen she became pregnant with an ill son who died shortly after birth. Oprah took the death of her son as she was given a second chance in life. Oprah’s mother sent her to live once again with her father in Nashville,Tennessee. Oprah’s father was very strict and made education the number-one priority for Oprah.

Oprah attended Nashville East High School. Oprah during high-school wasn’t precisely certain toward what she wanted to do, however she knew it was something with speaking or drama. Oprah was also elected school president and met with president Richard Nixon being apart of public speaking classes in her high-school.

Oprah during the last year of high-school was rehearsing with her drama class when a local radio station, WVOL spotted her and asked her if she would like to read on radio. Oprah was then given a job reading the news on the radio. Oprah soon entered into a public speaking contest where the grand prize was a scholarship to Tennessee State University. Oprah won the contest and received a scholarship to Tennessee State University where she majored in Speech Communications and Performing Arts.

Oprah during her college education was offered a job as a co-anchor on the CBS television station, she declined several times before she was convinced by her speech professor that it may be the ultimate step to launch her career. Oprah wanted to find work outside of Nashville Tennessee and was soon offered a job in Baltimore,Maryland. The job offer came up a few months before her graduation, she had to choose between the job and graduating, so she decided to choose the job in Maryland as the offer was very tempting. At the job in Maryland she wasn’t a very good reporter and was shortly fired. Oprah’s boss set her up as a talk show host on a morning talk show called, “People Are Talking”. Immediately after the first show Oprah new this is what she wanted to do for the rest of her life. Oprah strengthened the talk show for seven years and then she decided it was time to move on.

In 1981 Oprah sent recorded tapes of the show to a talk-show in Chicago called A.M. Chicago. They immediately offered her the job and in September of 1985 she changed the name of the show to, “The Oprah Winfrey Show”. The first broadcast of The Oprah Winfrey Show was on September,8,1986 it broadcasted nationally. The Oprah Winfrey show first targeted woman, however soon due to controversial topics and intriguing topics Oprah brought on to the show it appealed to people of all genders,ethnics,and ages. Oprah promoted many things on her show such as books, movie releases all of which people were eager to know what her opinions were of them. Oprah helped broaden not just woman’s point of view and significance but Oprah helped to realize that every human has an importance in this world. From it’s first broadcast The Oprah Winfrey show went on to receive multiple Day Time Emmy Awards and several other prestigious awards.Winfrey expanded the Oprah Winfrey show and started releasing a monthly magazine which was called, O:The Oprah Magazine. The first issue was in 2000. The series finale of the Oprah Winfrey Show as on it’s twenty-fifth season and it aired on May,25,2011. Concluding a segment of her career toward which she used as a device to inspire millions and help thousands to lead a better life.

Oprah’s made her debut as a film actress in the 1985 period drama film, The Color Purple. Oprah played a troubled housewife named, Sofia. Oprah was nominated for an Academy Award for Best Supporting Actress. This movie went on to become a Broadway musical adaptation. In 1998 Oprah starred in the movie, Beloved which she also produced. Winfrey played the character Sethe who was a former slave. Winfrey has also acted in several movies such as Charlotte’s Web,Bee Movie,and The Princess And The Frog.

Oprah Winfrey in 1998 received an Achievement Award from the National Academy of Television Arts and Sciences. In 2011 Oprah Winfrey received a Jean Hersholt Humanitarian Award from the Academy Of Motion Pictures Arts And Sciences.

Oprah Winfrey will forever be remembered as an innovator through the landmarks she made, becoming the first African American to host a television show. Inspiring millions of people across the world, discussing significant issues on her show such as equal rights toward genders,racism,poverty, and many others. Oprah will be seen as an icon someone who paved the way for others to become successful.

IMDb Mini Biography By: Peter Sean


She permanently withdrew herself and her show from consideration for a Daytime Emmy Award after being awarded the Lifetime Achievement in 1998. She was quoted as saying, “After you’ve achieved it for a lifetime, what else is there?”

In addition to being a news anchor on WJZ-TV13 in Baltimore, Maryland, Winfrey was co-host with Richard Sher (a reporter) on a local talk show called “People are Talking” on that station.

Graduated from East Nashville High School in Nashville, Tennessee (1971), where she was voted most popular.

Was sued by Texas cattlemen who claimed that Oprah defamed beef on her talk show. The case went to trial, causing Oprah to have to relocate her show’s production to Amarillo, Texas, for the duration of the trial. She was found not liable.

She was ranked first in Entertainment Weekly’s 1998 list of the most powerful people in show business, but dropped to sixth in the 1999 list. Still, she was the highest ranking performer, as well as the highest ranking woman, and the only African-American to make the list.

Graduate of Tennessee State University, with a degree in Speech and Performing Arts.

Is the first woman in history to own and produce her own talk show.

Listed as one of twelve “Promising New Actors of 1985” in John Willis’ Screen World, Vol. 37.

Announced that Oprah would receive $130,000,000 for continuing her talk show through the 1999-2000 TV season. [15 September 1997]

Chosen by “People” magazine as one of the 50 Most Beautiful People in the World in 1997.

Inducted into the National Women’s Hall of Fame in Seneca, New York. [1994]

She and Stedman Graham are teaching “Dynamics of Leadership” class at Northwestern University’s Kellogg Graduate School of Management. [Fall 1999]

Given an honorary National Book Award for her “influential contribution to reading and books”. [October 1999]

Awarded (lst) 50th anniversary medal by National Book Foundation, NYC. [November 1999]

Her immensely popular TV talk show is a Harpo Production. Harpo is Oprah spelled backwards. Harpo is also the name of a character in The Color Purple (1985) (Oprah’s film debut) played by Willard E. Pugh.

Gave birth to a baby boy when she was just 14. The baby died after 2 weeks, from complications of being born 2 months premature.

Was instrumental in the passage of the Oprah Bill, in the early 1990s. The bill was signed into law by President Bill Clinton, and is aimed at stopping child abuse.

Raised in abject poverty, she received her first pair of shoes in 1959 at age 6. She learned to read at age 2½. In fact, when it was time for her to start kindergarten, she wrote a note to her teacher insisting she should be in first grade. The teacher agreed and after finishing that grade she was then skipped to third grade.

Partner is Stedman Graham. [1986 – present]

Born at 7:51 PM EST

She and her former personal trainer, Bob Greene, announced they are buying seven shoreline lots from Getty Family Trust to build several homes, including one on 102-acre lot for Oprah. They plan to put conservation first and keep site development low key. [April 2002]

Ranked #1 on VH1’s list of the “200 Greatest Pop Culture Icons” (2003)

Elected to the National Women’s Hall of Fame in Seneca Falls, NY

Ranked #1 Pop Culture Icon on VH1’s “The Greatest: 200 Greatest Pop Culture Icons” (2003), beating out Superman and Elvis.

Net worth is estimated to be US$1.1 billion. [2004]

Purchased a house at 3330 Radcliffe Avenue, West Vancouver, British Columbia, Canada. This superb 11,000 sq ft waterfront property was on sale for Cdn $18 million, at the time British Columbia’s most expensive house, but she paid Cdn $17 million (US$13 million). [June 2004]

Natural daughter of Vernon Winfrey by Vernita Lee (born 2 May 1935).

According to Forbes magazine, her 2005 net worth is $1.3 billion. She was the first African-American women to make the list of billionaires, in 2003.

Was a guest at friends Maria Shriver and Arnold Schwarzenegger‘s star-studded wedding

First African-American woman to become a billionaire in American history.

After years of publicly criticizing David Letterman‘s late-night television show, “Late Show with David Letterman” (1993), she and Letterman finally settled their differences when she agreed to appear on the December 1, 2005 episode, during which time she was to be in New York to promote her musical of The Color Purple (1985). During the Superbowl of 2007, they appeared in an advertisement together for Letterman’s show. In the ad, they sat together on a couch watching the Superbowl, wearing opposing team jerseys. [2005]

Has a cameo playing herself in Throw Momma from the Train (1987). In a “clip” from her show, she interviews a writer (the ex-wife of Billy Crystal‘s character) whose plagiarized and embellished “life story” is at the top of the bestseller lists (foreshadowing the James Freycontroversy twenty years later).

Was #3 on the annual Forbes magazine Celebrity 100 list in 2006

Collapsed from heat exhaustion during a recent visit to her hometown of Kosciusko, Mississippi. [October 2006]

Winfrey’s name was originally “Orpah,” after the biblical figure in the book of Ruth. Several different stories allude to the fact that either a misspelling on her birth certificate or a struggle with the pronunciation of her name eventually led to “Oprah” being adopted as her given name.

Has Native American ancestry.

Appearing on the annual “Time 100” list, Time’s ranking of the 100 most influential people in the world, in 2007 again, she is the only person who has been on that list five times (May 2007).

Her two-year-old golden retriever, Gracie, died after accidentally choking to death on another dog’s ball [July 2007].

In 2006, she gave $58,300,000 to charity to the Oprah Winfrey Leadership Academy, Oprah’s Angel Network, and other groups.

In 2006, she earned an estimated $260 million in salary from her various interests including syndication, cable television, and print magazines.

Thanked by Shawn Colvin in the liner notes of her album “A Few Small Repairs”.

Had two half siblings from her mother. Her half brother passed away from AIDS in December 1988 and her half sister, Patricia, died under mysterious circumstances in 2003.

Ranked #1 in the 2008 Forbes The Celebrity 100 list.

She was awarded an honorary doctorate from Duke University in Durham, North Carolina in 2009 and was the 2009 Commencement Speaker.

Jeff BridgesMichael DouglasEllen DeGeneresKevin CostnerSteve MartinJulia Louis-DreyfusCarol BurnettJohn CleeseRob Lowe andIvan Reitman are among her various Southern California neighbors.

World’s first black billionairess with an estimated worth of $2.3 billion as of 2009.

Her personal chef until 2007 was Art Smith.

Recipient of the 2010 Kennedy Center Honors; other recipients that year were Jerry HermanPaul McCartneyMerle Haggard, and Bill T. Jones.

With ratings at an estimated 6.5 million viewers per day, her show is the most popular talk show in the world.

Aunt of Chrishaunda Lee, the daughter of her deceased half-sister Patricia. Oprah walked Chrishaundra down the aisle at her wedding in 2005.

Her idol is Diana Ross.

Attended Nicolet High School in Glendale, Wisconsin for a short period of time in her teenage years.

Over the 25-year run of her daytime TV talk show, Winfrey never once missed a day through absenteeism.

When Oprah’s show went independent for the first time, her staff consisted of 4 personnel including herself. By 2011, her empire had expanded to 464 personnel.

Oprah’s broadcasting career began in the late 1960s as a teenage intern at WVOL, an African-American radio station in Nashville, Tennessee.

Received the Jean Hersholt Humanitarian Award – a special Oscar for her charity work – on November 12, 2011 in Los Angeles.

Teenage crushes were Beatle Paul McCartney and the Jackson 5‘s Jackie Jackson.

Ever since she was 15-years-old, Oprah has kept a journal of every day of her life.

Since the inception of the “Book Club” segment on her show, an estimated 30 million books were sold as a direct result of the worldwide publicity.

Oprah has become the first African-American woman to own a cable network. It is called OWN, which stands for Oprah Winfrey Network.

Her support of Barack Obama helped him to become the first Black US president.

Awarded the Presidential Medal of Freedom in 2013 by President Barack Obama.

Personal Quotes

Luck is a matter of preparation meeting opportunity.

My idea of heaven is a great big baked potato and someone to share it with.

Lots of people want to ride with you in the Limo, but what you want is someone who will take the bus with you when the Limo breaks down.

All my life I have always known I was born to greatness.

The essential question is not, “How busy are you?’ but ‘What are you busy at?’ ‘Are you doing what fulfills you?’

What matters is how you feel inside, because feeling beautiful on the inside is key to looking good. quoted in Woman’s World 9-20-05

The expectation of my life was that I might be able to work for some good white folks. Now I got some good white folks working for me.

Some women have a weakness for shoes… I can go barefoot if necessary. I have a weakness for books.

My philosophy is that doing your best at this moment puts you in the best place for the next moment.

Just want to say how deeply saddened I am, we all are, by the sudden passing of actress Natasha Richardson yesterday. Our thoughts and prayers are with her husband Liam Neeson, their two sons, the rest of their family and friends. Yet another reminder of how fleeting life can be and how precious. We need to value every moment (On Natasha Richardson‘s tragic death).

Part of her 2009 commencement speech at Duke: Of all the wonderful things that have happened including getting a doctorate, an honorary doctorate from Duke, what really makes me feel successful is being able to use my life in service to someone else. And I will have to say, it is a wonderful thing to have a beautiful home or homes, a wonderful thing to have a beautiful home which just escaped the fire in Santa Barbara. And it is really fantastic to have your own jet and anybody who says it isn’t is lying to you. The jet thing is really good. But you haven’t completed the circle of success unless you can help somebody else move forward.

On personal power: I have a lot of things to prove to myself. One is that I can live my life fearlessly.

On strategy: Doing the best at this moment puts you in the best place for the next moment.

Having the best things is no substitute for having the best life.

Reaching your true potential is more than an ideal. It’s the ultimate goal.

When the odds are against you and you have the depth of clarity to listen to your own instincts and follow what is true for you, you may not become a Jay-Z, but you will become the best thing that you can be.

I’m a firm believer that anyone can have a breakthrough right in her own backyard.

No matter where you are on your journey, that’s exactly where you need to be. The next road is always up.

Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never , ever have enough.

The best advice touches the part of you that knows it’s true.

[on Shondra Rhimes] Shondra is a storyteller for our times. Courageous in her approach to the work, she’s never played by other people’s rules. She creates an assemblage of worldly foibles and aspirations. She understands that every dream is valuable and every identity deserves inspection through the looking-glass of television. She knows the power of reflection and wields that power with grace and generosity.

[on performing in ‘Lee Daniel’s The Butler’] I’m a historian of my own history – of African American history. I believe that when you know who you are you have the ability to move forward, not only with your own strength but with the strength of your entire ancestry. I am the daughter of a maid, and my grandmother was a maid, and her mother was a maid, and her mother was a slave. I feel validated by the war that the butler and his entire generation fought in their own way. And the fact that there’s another generation of freedom writers and freedom fighters, because of evolution and growth and change, decided they weren’t going to do that anymore. Both wars were necessary for their time.

I feel I have made a living being myself. I’ve made a career out of my own authenticity. I don’t have one face I present to the white world or to the black world. I talk to my dogs the same way I’m speaking right now.

Whatever your dreams, ideas or rejects, we plant a seed, nurture it – and then reap the fruits of our labors.

Women: Angels Of The World


Women are angels of the world. We are caregivers and nurturers and we as women need to totally embrace that.  That is what makes us great mothers and great partners. Those attributes helps us do well in business. We are the best sales people on earth. And we know how to bring people together.

So with that said, love yourself and I mean all of yourself because WE ARE the angels of the world!!!


My Friend: Eula M. Guest




A while back I had a disagreement (I don’t like to use the word argument so negative.) about a comment that was made on a photo that I posted.  I sent a PM (private message) to their page asking them why that kind of statement was put out in the open.  Why would you be so negative on a page that so many people post on? Their comment was, “It’s my opinion.”  I said to them, “You are so right. It is your opinion; but when you post negative comments about other people, it makes you look small and unprofessional.  I wouldn’t have expected that from someone who is supposed to be so polished.”  They wrote back clearly taken aback by my comment and started to defend the comment by reading off their credentials, and I wrote back to them.  “That is correct. That is why I am doubly surprised that you would endanger your image, reputation and all that you’ve worked for by posting such a negative comment to another business owner out in a public forum.”

They defended the comment by saying, “It is my opinion.” I said this time that they are absolutely right. It is their opinion, but I think that they should have told that person what they felt in a private message. I don’t see the point in trying to degrade another business owner in a public forum.  They proceeded to tell me that they hope I have a great day, and I said to them, “You too and blessings.” like I always do when I am signing off. After I thought the conversation was over, they came back and said to me, “I’ve been on the cover of the Wall Street Journal and Black Enterprise.”  I said to them they put jack asses and donkey back sides on the cover of magazines too. Do we want to hear from them?   That was clearly the end of that conversation and then I un-friend them.

I am bringing this up for a reason.  Social media is a great tool; one bad comment can break down everything you’ve worked for.  Before you make that comment on your page or someone else’s page, ask yourself is it worth it.  If it becomes too much, the un-friend button still works.

Ms. Guest, COO & Social Media Manager at Griot’s Roll Film Production & Services Inc., for interviews, panel discussions, speaking engagements, workshops contact Ms. Young at (212) 281-2286 or


My Friend: Eula M. Guest



While starting up your business, did you take the time to figure out and write down what you want to be known for? Did you research your industry to figure out what your BRAND is going to be and what your brand will be known for? Or did you raise the capital and decided I know enough to start my business I will learn as I go? If you haven’t taken the time to study your industry or how you are going to build your professional, personal and on-line brand here are some things to think about. WHAT ARE YOU GOING TO BE KNOWN FOR? Ask yourself this, if you are in a room full of people that you see often in different business and or social settings will they be able to tell you what your brand is? Would you like the answer to that question?


  • Juggler – You own many businesses but no one is sure what your brand is. “Jack of All Trades but a Master of None”.
  • Acrobats or Trapeze Artist – On the go all the time, no one can ever catch you at your office, office phone or cell. Worst you don’t return calls or e-mails, poor follow-up skills
  • Lion Tamer – Always professional, good networker at events BUT no one knows what you do
  • Clowns – (over five years in business) Has NO Website, No On-line presences, going to events passing out business cards but never follow up and or make appointments never keep them, no real commitment
  • Magician – Their mouth is quicker then their movement to actually getting anything done business wises, every time you see them at events they will say to you we’ve got to work together. Or I going to call you tomorrow we need to talk about partnering. They even go so far as to set up a meeting with you and when it’s time to meet you end up staring at an empty chair.
  • Ring Master – Very Professional, run their business professionally, building their brand on and off line, reliable, committed, but trying to negotiate between the circus performers and the business world.

When you here these BRANDS what comes to mind? Coca Cola, Donald Trump, Magic Johnson, Lisa Price, Vera Moore, Essence Magazine etc. I could go on and on. The number one thing that comes to mind is brand recognition these people and brands are recognizable, you instantly get an impression when you think of these things.

Ms. Guest is Chief Operating Officer at Griot’s Roll Film Production & Services Inc. She is the social media expert at Griot’s Roll Film Production & Services Inc. For interviews, panel discussions, speaking engagements, workshops contact Griot’s Roll at (212) 281-2286 or for more details and workshop titles.

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