LadyRomp Inspirational Conference Call

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Hi Everyone,

With regret I am going to have to cancel the inspirational call that was scheduled for December 20th. I am finding, because we are so close the holidays, that people are very busy with family stuff. So, I will let you know when I reschedule it.

Kim

My Friend: Eula M. Guest

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Marketing Mindset
 
Do you have a marketing mindset?  When you are running your business are you thinking about how to market that business?  Do you wake up in the middle of the night with ideas on how you are going to market those new products or services?  If you can’t say yes to these questions then you need to restructure and retrain your brain to be in marketing mode. Marketing should be a part of what you do for your business 75% of the time, you should have the behaviors already in your brain of what you are going to do next.  If this is not part of your behavior then you need to make sure you have strategies in place that someone is doing marketing 75% of the time when you are running your business.  Your marketing strategy should be working when you are not working.  Build those marketing behaviors and make it a part of your business every day.  Here are some tips to get you there:
v     If you haven’t already you should have met with a marketing strategist to implement a plan for 2014.  If you have done some marketing in the past what has worked and what hasn’t worked?
v     You should always be in some kind of marketing mode, wherever you are you should be talking about and marketing your business; you should never leave your home or office without your business cards.  You never know who you will meet or run into
v     Marketing to you should be like air you need it to survive, you can’t live without it.
v     Who is managing your social media content?  Do you have a social media manager and if not why not?
v     Where is your customers and present clients getting their information, you should know this to be in front of them.
v     Invest in e-mail marketing.  If you haven’t why haven’t you?  If you can’t do it you should have an e-mail marketing manager.  E-mails are worth their weight in gold and they translate into sales, you should be in front of your client base at least once per month with updates, sales, and discounts on what your business is doing.  Use that e-mail marketing as a way to keep in the minds of your list and not to just sell.
v     Have you invest in a marketing video for your website? How are you reaching your target market?  How is your target market finding your website?  You have to connect the dots, all your social media pages should have a link to your website.  You should have a subscribe to your newsletter on your website and social media pages
v     Remember you can set your newsletter for when you want it to go out, you don’t have to rush to do it, take time to make sure your content makes sense and that you have valuable information for your subscribers.  Last but not least remember to use the share button.
Griot’s Roll Film Production & Services Inc. is a video marketing company, that provides video services for businesses, non-profits, corporations, city and state agencies looking to demonstrate a product, educate their target market on their services or organization looking to improve their presences on-line using video and social media. Griot’s Roll creates the on-line video for our clients, as well as helps our clients create a marketing and advertising campaign surrounding the video. We then track the campaigns success through the uses of video analytics, and other tracking and data software’s.
Eula M. Guest COO
Griot’s Roll Film Production & Services Inc.
(212) 281-2286
Website: http://www.griotsrollproduction.com

Women’s News: Photoshop Parody Ads By Anna Hill Show Just How Deceptive Altered Images Can Be

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The Huffington Post  |  By 

Even though Photoshop fails are ubiquitous, many of us still don’t realize quite how much our ads and magazine spreads are manipulated.

One young women not only found this reality depressing, but also inspiring.

Anna Hill, a 24-year-old student at East Carolina University, created four images for her final project in an advanced digital photography class showing mock ads for Photoshop itself.

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“I thought it would be fun to poke fun at how much beauty ads are overly manipulated,” she told the Huffington Post in an email. “They really are altered so much, they may as well be advertising Photoshop rather than the products they actually sell.”

Given that a worrying number of female consumers believe that advertisements depict models and celebrities as they seem in real life, these images are a refreshing reminder of just how far digital editing can go.

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Hill first shared her images on Reddit, where she revealed how easy it was to see the altered images as more “real” than the originals.

“One thing I noticed when I was doing these that when I suddenly went back to the unedited [image], it looked so wrong and kinda gross,” Hill said. “It made me extra aware of how skewed my perception was after looking at the edited ones for a while.”

Hill is not alone in her critique of overly-altered marketing images. This year, women’s magazine Verily pledged not to Photoshop any of the models featured in their publication. The magazine’s founders told HuffPost: “The unique features of women, whether crows feet, freckles, or a less-than-rock-hard body, are aspects that contribute to women’s beauty and should be celebrated — not shamed, changed or removed.”

We couldn’t agree more.

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photoshop adsRead More:  http://www.huffingtonpost.com/2013/12/12/photoshop-parody-ads-anna-hill_n_4427839.html?utm_hp_ref=women&ir=Women

Women’s News: Sexual Harassment PSA Shows What It’s Like To Be An Egyptian Woman Every Day

The Huffington Post  |  By 

“Every day she faces humiliation, anger, she lives in fear and she experiences violence… put yourself in her shoes, instead of finding ways to blame her.” In one minute this PSA takes you inside the verbal, physical and sexual harassment many Egyptian women face every day.

Created by United Nations Women, the PSA illustrates a first-person perspective of the sexual harassment Egyptian women experience when doing everyday things, such as hailing cabs, sitting on buses and simply walking down the street. While sexual harassment is not a new issue, it has become international conversation since 2011 when protests in Tahrir Square quickly turned violent when mobs of men began sexually assaulting some of the female protestors.

In a recent study, Egypt was found to be the worst Arab state for women to live, and the U.N. reported that 99.3 percent of Egyptian women and girls have been subjected to sexual harassment at some point in their lives.

“When we try to complain, even to friends or family but especially to authorities, they say we are to blame because of the way we dress, the way we act, where we were walking,” May Iskander, a student at Cairo University and passionate women’s rights activist, told Buzzfeed earlier this week. “And you can be a full women in a full niqab [headscarf] and still be harassed. Whoever doesn’t know this doesn’t live in Egypt.”

Of course sexual harassment is not something that only occurs in Egypt. Evidenced by projects like Everyday Sexism and Hollaback! (based in the UK and U.S., respectively), women around the world experience subtle and not-so-subtle forms of harassment every day. We’re just glad to see the U.N. get people talking about it, both in Egypt and elsewhere.

Read More:  http://www.huffingtonpost.com/2013/12/13/egypt-sexual-harassment-psa_n_4439259.html?utm_hp_ref=women&ir=Women

RIP: Peter O’Toole

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A leading man of prodigious talents, Irish-born Peter O’Toole was raised in Leeds, England, the son of a bookie. As a boy, he decided to become a journalist, beginning as a newspaper copy boy. Although he succeeded in becoming a reporter, he discovered the theater and made his stage debut at 17. He served as a radioman in the Royal Navy for two years, then attended the Royal Academy of Dramatic Arts, where his classmates included Albert FinneyAlan Bates and Richard Harris. He spent several years on-stage at the Bristol Old Vic, then made an inconspicuous film debut in 1960. In 1962, O’Toole was chosen by David Lean to play T.E. Lawrence in Lean’s masterpiece, Lawrence of Arabia (1962). The part made O’Toole an international superstar. He continued successfully in artistically rich films as well as less artistic but commercially rewarding projects. He received Academy Award nominations (but no Oscar) for seven different films. However, medical problems (originally thought to have been brought on by his drinking but which turned out to be stomach cancer) threatened to destroy his career and life in the 1970s. He survived by giving up alcohol and, after serious medical treatment, returned to films with triumphant performances in The Stunt Man (1980) andMy Favorite Year (1982). His youthful beauty lost to time and drink, O’Toole has found meaningful roles increasingly difficult to come by, though he remains one of the greatest actors of his generation. He has two daughters, Pat and Kate O’Toole, from his marriage to actress Siân Phillips. He also has a son, Lorcan O’Toole, by model Karen Brown. He partnered with Jules Buck in “Keep Productions”.

Read More:  http://www.imdb.com/name/nm0000564/bio?ref_=nm_ov_bio_sm

A Message From The Creator

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