Your Networking Presences
What kind of networker are you? Have you taken the time to assess your networking presences? Have you evaluated your networking style? Do you have a networking style or are you just trying to make connections to make money? Before you go to that next networking event, business conference or business expo. Ask yourself why are you going? Should you be going? What are your expectations for attending this event?
As a business owner for nine years now, it takes a lot for my partner and I to attend an event. We do attend our partnership events, our sponsorship events, our colleagues events and people who have support us over the last nine years, those events are very important to our building and keeping relationships. We also attend our target market events to meet people who we can establish new relationships and build our brand. Here are some examples of Networkers. Which category do you fall in?
- The Happy Networker: A person (s) who is planning, started or trying to get into a specific industry.
- The Serial Networker: In business three years or less going to all kinds of events passing out business cards.
- The Target Market Networker: A person who knows who their target market is and attends these kinds of events to maximize their networking experience usually in business over five years
- The Strategic Networker: They sit back and watch the room, wait for the 30 second pitch then go straight to those people who they can connect with at these events or they watch to see who is posed and how they are acting before they approach them.
- The Seasoned Networker: They will only attend these events when they know who is in the room, they are trying to connect to those big wigs usually the CEO of large corporations, industry leaders, media experts (i.e. newspaper and magazine executives etc.) and they are there for that and only to make that one connection and they are out. They have been there done that and they are on a mission.
Now that you see the categories, where do you fall in? Now you are at the event, you have on the perfect business attire, suit, tie, you have your hair, nails everything is working, and then you hand out your business cards. This is where people fall short. Why are some business owners afraid to use the whole card? Why are the fonts so small you need bifocals or a magnifying glass to read the card? Why is your e-mail address so tiny? Are you trying to hide the fact that you are a business owner? Are you not confident in your business? Why did you put all that time into getting dress to hand out a business card that no one can read? NO matter what kind of networker you are, you have to make sure that your business card expresses what you do; the fonts are large enough for people to read. The business cards after introductions is your make or break it, take the time to review your business cards and ask yourself, if I didn’t know this person would I understand what they do? Can I read the card, does the card make sense? You don’t have to spend a fortune to get good business cards, I’ve seen some great looking cards, pretty colors, and logo but if you ask me what they do, I couldn’t tell you, it is not on the card. Remember if you go to many events per month by the time you get to putting these e-mails on your data base list, event with notes on the cards, will you remember what they did if it is not on their card? Remember the business cards is an introduction to that person you want to connect to. Make it as easy for them to want to contact you again and also for them to want to refer you to one of their connections. Last but not least remember the golden rule “Jack of All Trades Master of None” At each event you should be focused on one area of what you do, DO NOT hand out multiply business cards at an event. Don’t tell people at an event, I have several businesses at an introduction, tailor that one business at that one event. Build your brand in one industry until you are well known in that industry.
Ms. Guest is Chief Operating Officer at Griot’s Roll Film Production & Services Inc. She is the social media expert at Griot’s Roll Film Production & Services Inc. For interviews, panel discussions, speaking engagements, workshops contact Griot’s Roll at (212) 281-2286 or firstname.lastname@example.org for more details and workshop titles.