A Message From The Creator

A Message From The Creator

Women’s News: How ‘Busy’ Became A Toxic Word

Women’s News: How ‘Busy’ Became A Toxic Word

Women’s Health: Bodyform, Feminine Hygiene Company, Responds To Snarky Facebook Comment From A Dude Brilliantly (VIDEO)

Women’s Health: Bodyform, Feminine Hygiene Company, Responds To Snarky Facebook Comment From A Dude Brilliantly (VIDEO)

Women’s Health: Bodyform, Feminine Hygiene Company, Responds To Snarky Facebook Comment From A Dude Brilliantly (VIDEO)


The Huffington Post  |  By 

At long last, a feminine hygiene manufacturer has taken it upon themselves to tell the truth about what periods entail. When the UK-based company Bodyform, received a snarky message from a dude on their Facebook wall, they didn’t let it go — they responded with an equally snarky (and arguably much more hilarious) video.

On October 8th, a man named Richard Niell posted a lengthy comment on Bodyform’s public Facebook page accusing the company (in a tongue-in-cheek tone) of misleading him for years. The full post reads:

Hi , as a man I must ask why you have lied to us for all these years . As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn’t I get to enjoy this time of joy and ‘blue water’ and wings !! Dam my penis!! Then I got a girlfriend, was so happy and couldn’t wait for this joyous adventurous time of the month to happen …..you lied !! There was no joy , no extreme sports , no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform , you crafty bugger


After Richard’s message went viral, getting nearly 84,000 likes and over 3,500 comments (the Bodyform page itself has 4,148 likes), the company decided to respond in video form. “We loved Richard’s wicked sense of humour,” reads a comment posted this morning on the Bodyform Facebook page. “We are always grateful for input from our users, but his comment was particularly poignant. If Facebook had a ‘love’ button, we’d have clicked it. But it doesn’t. So we’ve made Richard a video instead.” And the video just happens to be amazing.

The spot features Bodyform’s fictional CEO Caroline Williams delivering a sobering message to Richard and men who feel deceived by the blue water/white sheets/rock climbing/beaming smiles and various euphemisms for menstruationthat are hallmarks of tampon and maxi pad advertising. “I hate to tell you this,” says Williams, “but there’s no such thing as a happy period. The reality is, some people simply can’t handle the truth.”

Now, thanks to Richard, mankind has been exposed to the reality of menstruation. (Hint: it doesn’t consist of blue water … it involves blood.) “You Richard, have torn down that veil and exposed that myth, thereby exposing every man to a reality we hoped they would never have to face,” says Williams. Now, who wants to take a sip of that beautifully dyed water?

Read More: http://www.huffingtonpost.com/2012/10/16/bodyform-feminine-hygiene_n_1970565.html?utm_hp_ref=womens-health

Women’s News: How ‘Busy’ Became A Toxic Word


Nell Minow

Co-owner and board member, GMI Ratings

There is one four-letter word I have permanently banned from my own vocabulary and from that of anyone speaking to me because it is so profoundly toxic to personal and professional growth.

The word? “Busy.”

I live in Washington, where perhaps more than any other city in the world, busy-ness is a more important signifier of status than money. The polite greeting, “How are you?” is almost invariably answered with “Busy!” Sometimes it is said with a smile, sometimes with a bit of faux self-deprication or a head-shake, but it is always a humblebrag assertion of the speaker’s importance — and the relative unimportance of the person they are talking to.

More important, the word short-circuits any genuine interaction. A “busy” response to “How are you?” means, “So, if you have anything to say to me, say it fast, because I have more important things to do. And don’t even think of asking me to do something or go somewhere because I have just told you I am more than fully committed.”

Even worse is the reply to any invitation, whether professional, social or civic, “I’m too busy.” What that really means is, “What you are asking me to do is not a priority for me and I am not willing to be honest with you or myself about it.” “Busy” is so easy to use as an excuse that it becomes unthinking. We use it on autopilot to deflect others, not realizing that it interferes with the essential task of taking responsibility for our choices. “Busy” is how the urgent distracts us from the important. “Busy” is a too-easy answer and a too-lazy excuse. It does not provide any information to the person you use it to and it cuts off their opportunity to tell you something you might want or need to hear.

It is a challenge because it is so universal, but I promise that if you eliminate this word from your life, you will instantly, permanently and powerfully be more conscious about your choices and more effective in your communication with others. When you stop describing yourself as busy, you will also feel more in control of your schedule and you will open yourself up to ideas and opportunities that are closer to where you want to be than the quotidian clutter that makes us feel so “busy.”

Read More: http://www.huffingtonpost.com/nell-minow/the-four-letter-word-i-wont-use_b_3359639.html?utm_hp_ref=women&ir=Women

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