Inspiration Of Style: Would you wear Wrangler’s moisturizing jeans?

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The Huffington Post  |  By 

We’re all for hydrating our skin during the dry winter season, but are moisturizing jeans like Wrangler’s new spa denim really the best way to go?

The “Denim Spa” line of skinny jeans, which holds popular skincare ingredients like apricot kernel oil and shea butter within the fabric, apparently hydrates your skin while you wear them. And if that isn’t enough of a draw, the Smooth Legs moisturizing jeans — one of three finishes — supposedly help reduce cellulite as well.

Sounds too good to be true, right?

It’s actually not the first time jeans have been purported to treat cellulite, which affects an estimated 95 percent of women. As discussed during a segment on “The Doctors” last year, a French manufacturer claimed to have developed denim infused with active ingredients, such as green tea, that helps fight cellulite.

However, as co-host Dr. Andrew Ordon pointed out, the anti-cellulite jeans would only help if you wore them for an extended period of time — 28 days, for example — without washing them. Ew?

Wrangler tapped Lizzie Jagger — daughter of Jerry Hall and the Rolling Stones’ Mick Jagger — as the face of the its spa jeans brand, set to sell on asos.com for $136 a pair starting Jan. 28.

According to the Telegraph, the Smooth Legs style was clinically tested by France’s Institut Adriant, where 69 percent of denim testers said the appearance of their thighs had improved. Yet, the testing took place over four weeks, in which respondents had to wear the jeans for eight hours a day, five days a week.

Though the denim’s ingredients supposedly lasts for 15 days, with refills available, we can’t really see ourselves wearing the same jeans for days on end, à la “The Sisterhood of the Traveling Pants.”

Read More:  http://www.huffingtonpost.com/2013/01/16/wrangler-spa-jeans-moisturizing-denim-cellulite_n_2489245.html?utm_hp_ref=women&ir=Women

Comments

  1. Would I wear them? No. They seem to me to be a good example of the crap that’s sold to us on the promise it will do us good, when the pollution it causes does exactly the opposite.

  2. 28 days? So you’d reduce the cellulite but be wearing smelly jeans…

  3. Somehow I don’t see these catching on. But then, I thought cameras in phones was a stupid idea, too …

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  6. Curious to know what the next ‘idea’ will be if these are the way forward – very peculiar

  7. Since I have allergies, that was my first thought. There will be a lot of people having health problems and no idea as to the cause. Silly human beings. Love your site!

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