Inspirational Woman Of The Day: Franny Armstrong

Emine Saner

The Guardian

Franny Armstrong

Filmmaker behind The Age of Stupid, environmental activist and founder of the 10:10 campaign

Environmental activist Franny Armstrong‘s brainwave came as she was walking to a debate with the then Secretary of State for Energy and Climate Change Ed Miliband. She had read a report saying that the developed world must cut its carbon emissions by 10% by the end of 2010 to avoid passing the tipping point. Armstrong, 39, dropped her idea to start a campaign into the debate. 10:10 was born. It was the obvious next step for the woman whose apocalyptic film The Age of Stupid had already galvanised support for climate activism.

The simple idea for immediate practical action took off, with thousands of businesses and institutions and more than 100,000 people pledging to cut their carbon emissions by 10%. Days after the coalition government was formed, David Cameron announced central government would do the same. The campaign is now active in more than 40 countries.


  1. hawkdad73 says:

    You are currently following my blog, Your Riverside Forum at I recently switched hosts and attempting to update my email subscriber list. You may or may not have received updates regarding new posts with really long titles; my apologies. I was unable to access the mailing list and your emails were so secure, they were tucked away on my old administrator board. Anyway, The Forum is fully transferred, and I had a chance to cross reference who has subscribed and who has not. Just go to the same URL and sign up. Subscription sign up is the same as on the old site. It’s located in the upper left hand corner of the homepage.

    Aside from the same stories, updates, and reports you have come to expect, I have added some new widgets and applications that will make your experience on the Forum interactive, enjoyable, and (for some) lucrative. Chats are will be available either to newer and/or high traffic posts or upon request; at this time they are only available one post at a time.

    Also new to the site is ad space. If you have a business or an upcoming event, click on the space (Usually on the right hand side). This new feature will not only get your businesses’ name out there to local readers, it will allow you to sponsor the site. Simply click on the ad space and follow the directions. Since The Forum does not accept direct credit card payments, you can do so using PayPal. It is safe (credit card numbers will not be viewed or stored on the Forum), and sign up is free and easy.

    Coming soon, a new and improved policy page!. This will include policies on privacy, submissions, and decorum. I know…EXCITING!

    Thanks for following

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: